Waggener Edstrom

The agency hired Eddie Rehfeldt, VP of experience design, to lead its video efforts, promoted Jen Houston to a newly created role of president of its digital division, WE Studio D, and hired social media and digital expert Jon Silk in the UK.

Externally, it launched WE twendz pro, a Twitter sentiment and influence monitoring and measurement tool.

This move into the digital arena should be a good fit for an agency so well grounded in technology PR. In this period the Holmes Report cited WE as its Technology Agency of the Decade, and WE also won an EMEA Technology PR Campaign of the Year SABRE award for the work it did with BMC Software.

The firm also launched a new practice, analyst relations, and there were two important hires in Washington: Jean-Louis Robadey as VP global development in the WE social innovation practice, and Suzanne Zurn as VP digital advocacy.

The opening of an office in Johannesburg, South Africa, took its global tally to sixteen.