Ruder Finn
It was a good year for new business at Ruder Finn. The agency won briefs from PepsiCo, Pfizer, and McKinsey. Other new clients included Bloomberg, Lā??Oreal and the MAC AIDS Fund.
Its two largest billing clients were APEX Brazil and Audi, both in China, and, alongside New York, the agency’s fastest-growing offices were Beijing and Shanghai. There were important hires in this region with the arrival of Ng Chip Keng as MD Hong Kong & Singapore, and Leon Liu as general manager, Beijing. It also picked up a Golden Award from CIPRA (China) for its long-term CSR work with L’Oreal China.
Judith Cranford joined as MD healthcare from MS&L, and Ruder Finn remains strong in the pharmaceutical sector – four of its top ten clients were Bristol Myers Squibb, Merck, Novartis and Pfizer.
Finally, Ruder Finn Innovation Studios, the agency’s digital business, introduced Crowdsite, a social media aggregating tool to monitor online chatter.
