Porter Novelli

During this period Porter Novelli picked up business from America’s Natural Gas Alliance, Avocent, Bayer, BrainLAB, BT, the Consumer Electronics Association, Monster Worldwide, Novartis, and Yahoo! But it was the triumph in the hotly contested six-way pitch for UK supermarket chain Morrison’s that the team picks out as the highlight.

Elsewhere the agency launched Porter Novelli University, an off-site training programme led by Harvard Business School professors, and Real-time Reputation Specialty, a crisis management offering that operates both online and offline to rapidly restore a company’s reputation.

Porter Novelli also completed the global roll-out of PNPoint Insights, its audience insight tool. The agency now has more than 300 insight specialists across its network, and this was central to its MRSA campaign for the Centers for Disease Control and Prevention, a campaign which picked up PR Week US’s Best Use of Research and Measurement award.

It opened no new offices, and continues to have only one Asia-Pacific office – in Singapore.