Ogilvy PR Worldwide
This was a period of change for Ogilvy, as Chris Graves took the reins as CEO. The agency grew its multi-office client base by more than 15 per cent.
APAC was an important region in this period. Ogilvy opened offices in Hanoi, Ho Chi Minh City, Karachi and Melbourne. The Investor Relations team in Beijing handled 74 IPOs, including three of the top four best performing Chinese IPOs listed on the NYSE and NASDAQ in 2010. The agency represented more than 15 of its clients at the 2010 Shanghai World Expo.
Ogilvy also moved into the potentially lucrative Muslim market with the launch of Ogilvy Noor. Despite this, it was the US offices - San Francisco, Los Angeles, Sacramento and Washington, DC – which grew the fastest.
New clients included the US Department of Health and Human Services, and more traditional campaigns for the likes of Grohe, Bayer and VTech.
Ogilvy retains a strong pharmaceutical base with four of its top ten billing clients in that sector - Boehringer-Ingelheim, Pfizer, Novartis and Bayer.
