The PRWeek Global Agency Report Card tracks network performance during a 12-month period from August 2009 to July 2010.
Agencies are asked to supply information about their business development, people, network initiatives and cohesion, and external recognition. This is then supplemented with qualitative research from PRWeek’s editorial team.
Here we produce snapshots of each network’s fortunes over this period including notable client wins and campaigns, new faces and people moves within each network, and internal research, initiatives and developments of note.
The big changes from last year’s global report are: Trimedia has been merged into Grayling; Publicis has been folded into the wider MSLGroup; and Bell Pottinger has been allowed in thanks to a relaxed criteria of agencies needing offices in three global regions to qualify.
As with last year, agencies that have performed exceptionally well have been awarded medals.