Citigate Dewe Rogerson
Financial PR specialists CDR used the revival of the IPO market among Chinese and Russian companies to build its business in Asia. CDR HK advised on the first two US listings in Hong Kong – Wynn Macau and Sands China – and it brought in Alphae Chen as Director and Head of the Shanghai Office.
While the agency’s biggest win in the period – the Qatar Financial Centre Authority – was a global campaign, the remainder of the top ten were restricted to just one market.
In the UK it maintained its 21-year relationship with Associated British Foods, as well as its seven-year association with Talk Talk and Investec.
The agency still has just 14 offices, all of which are in Europe, the Middle East and Asia.
Its healthcare team produced a notable campaign for Lloyds Pharmacy to promote online sexual health testing. ‘Sex Degrees of Separation’ was CDR’s main award winner triumphing in the Consumer Healthcare category at Sabre EMEA and in the Best PR Campaign for a non-medicine category at the OTC Marketing Awards.